• Visual System Solutions

Panasonic and SES-imagotag announce European retail digitisation partnership

Panasonic Business has announced a partnership with SES-imagotag, a major step in its strategy towards creating dedicated digital retail solutions for omnichannel commerce.

Panasonic and SES-imagotag believe that digitalisation and connected technology has the power to both support and enhance physical retail spaces, bringing operational efficiency, greater customer engagement and greater security for customers, staff and merchandise. The partnership will focus its retail strategy on three key points:

  • Store optimisation
  • Loss prevention
  • Improving sales through customer experience

Panasonic and SES-imagotag have co-developed an Automated Shelf Monitoring solution combining CCTV, smart geolocated digital price tag and video analytics to provide real time automated stockout detection. It is currently on trial at a retailer in Paris.

“We want to create a digital future for the physical store,” said Yojiro Matsubara, Managing Director of Panasonic Business in Europe. “Panasonic aims to become an indispensable technology partner for our retail customers, supporting in-store digitalisation and connecting technologies to increase operational efficiencies and improve the customer experience. To achieve this, we have set up a dedicated business unit that will develop partnerships that provide complete IoT technology solutions for our retail customers.”

Panasonic’s retail technology range stretches from EPOS and queue busting computing systems, video analytics capable of providing valuable customer information and personalised service, through high end AV technology, such as LinkRay™, that adds an interactive element to POS displays and communication equipment that can keep a workforce closer than ever. 

Thierry Gadou, from SES-imagotag, said, “Panasonic’s technology line up can help address many of the challenges that the retail sector faces. Together we are working on solutions that will provide real operational benefits for retailers. Using technology to free up human capital and direct staff towards high-value-added tasks is one of the key ways for retailers to revolutionise the in-store customer experience.”

The Panasonic and SES-imagotag solution will be on show at EuroCIS in Dusseldorf, Germany from 27 February – 1st March in Hall 9, stand F03.

For more on Panasonic’s range of B2B solutions, please visit: http://business.panasonic.eu/

For more on SES-imagotag’s solutions, visit: http://ses-imagotag.com