Technology Solutions for Post-Pandemic Instore Retail
Prior to the lockdown, priorities were based around innovating instore, hyper-personalised customer experiences and creating must-visit destinations. During these unprecedented times, priorities have changed and the focus has now shifted to creating safe and secure environments to entice customers back into the store whilst trying to generate revenues to survive.
These challenges centre around customers - reassuring cautious customers to entice them back to store and providing good customer service while adhering to government health and safety Covid-19 guidelines.
We, at Panasonic, have been working hard with our partners and customers to create technology solutions that help solve the challenges this new normal brings. Creating solutions that help you to
- Manage customer and staff health and safety requirements effectively
- Gain a deep insight into customer behaviour to optimise customer flow and product range in the store
- Enhance customer experience through clear customer communication
Customer Insight remains critical for instore retail to improve customer flow and experience. Panasonic’s intelligent data analytics include:
- heat mapping,
- people counting,
- demographic information and
- dwell time
Panasonic solutions provide actionable insight to help you optimise utilisation of floor space, improve operation efficiency and enhance customer experience in your stores.
Customer Experience and Communication
Customer experience and in bricks and mortar retail stores has never been more important. Providing clear communication to customers to manage their instore experience is critical to encourage them to return to the high street. These tools include
- Digital Displays/Projection –
Panasonics leading range of displays and projectors enables you to effectively communicate with your customers in your stores.
Electronic Shelf Labels (ESLs) –
Provide the ability for you improve operational efficiency and limit staff time on the shop floor. Centralised price changes can be made in minutes, hands-free. Whilst at the same time, allowing you to remind customers of social distancing requirements at each point on the shelf. To find out more about ESLs, click here.
Find out more about our range of technology solutions for retail.
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