Location - Culverstone Green
To improve the speed and efficiency of pricing updates so that Costcutter can remain competitive with price matches and promotions.
To reduce the number of incorrect price tags due to human error and improve customer confidence in the store.
By using an ESL solution, the Costcutter team can update prices automatically in minutes. Customer confidence in the store has improved and Costcutter can continue to drive sales through promotional activity.
The ESLs have pushed our promotional activity higher in a day and age where this is even more important for the customers
Peter Juty, Owner of Costcutter, Culverstone Green