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Electronic Shelf Labels (ESLs)

Creating the retail store for the digital age


The future success of brick-and-mortar retail lies in the ability to make physical shopping trips as easy and as enjoyable as possible. And this will be achieved through a combination of creative solutions and smart technologies.

Solutions that seamlessly blend the on and offline customer experience.

In concrete terms, this means providing more flexible options, such as click-and-collect, additional touchpoints, and tools that provide rich information.

It means creating the in-store retail experience customers expect in this digital age.

Electronic Shelf Labels (ESLs) will play a key role in achieving just that.

Panasonic’s ESLs enable retailers to improve processes, allowing them to focus on what matters most – the customer.

Cashier packing bag in grocery store

How can ESLs help your business today?

Stay competitive, save time and resources, increase revenue, and uphold customer confidence. All thanks to real-time and error-free pricing and promotion updates.

Costcutters store

ESLs are the ideal solution for the following retail stores:

Supermarket Icon Supermarket
Food icon Food
Garden icon Garden
Fashion icon Fashion and Apparel

What are ESLs?

In short, they help to create a centralised, dynamic and efficient price management system. ESLs can be integrated with your store management software, allowing price labels to be updated across the store digitally, within minutes.


One step price change process illistration

Electronic shelf labels can:

Savings icon Save time and resources
Improve reputation and reliability icon Improve reputation and reliability
Decrease errors Decrease errors
Save money icon Save money
Improve operational efficiency icon Improve operational efficiency
Increase sales and profit icon Increase sales and profit

ESLs = future-ready retail

These days, customers demand an exceptional in-store experience. And that requires the right pricing, the correct product information, clear in-store communications, and knowledgeable staff. All of which can be achieved thanks to our Electronic Shelf Label solution.

Fruit display in shop

Improve the shopping experience

Sleek, smart and accurate; ESLs provide customers with a unified experience across the store.

Fruit and veg in shopping cart

Increase revenue with smarter pricing

Adjust pricing in real-time to maximise promotions and respond to events, such as the weather.

Woman looking at product

Automate price management

Update prices throughout the entire store…in minutes. Enjoy an 80% time saving on store price changes and a 100% reduction in pricing errors.

Man looking at clothes

Enhance health and safety

Reduce the amount of time staff have to spend on the shop floor. Increase the space available to customers while they shop.

Woman shopping with her baby

Happier staff, happier shoppers

Staff and customers are confident that prices on the shelf and at the check-out are the same. Building trust and improving store reputation.

Plastic bottles in a fridge

Reduce waste

Reduce your impact on the environment. No more paper or ink needed for price labels.


Case Studies

Costcutter shopfront


Streamlining shelf labelling

Panasonic’s Electronic Shelf Labelling (ESL) solution has enabled Costcutter, Culverstone Green to automatically update product prices – error free – improve customer confidence and increase sales. They’ve made a staggering 80% time saving on label updates.

Woman checking out of self scanner

Family Mart

Next generation convenience

Panasonic has worked alongside FamilyMart to open a convenience store in Japan that utilises IoT and AI technologies, paired with smart processes, to improve the customer experience and sales operations.

Londis Storefront

Londis Dublin City University

A retail class of its own


Panasonic hybrid lighting projection, electronic shelf labelling and automatic stock tracking technology have helped make DCU’s Londis branch Ireland’s most technologically advanced and sustainable grocery store.

Woman shopping

Looking for more?

Whether you’re just browsing, or in the market for Electronic Shelf Labels and other in-store transformational technology solutions, our expert team is on hand to help. Simply fill in the form below, and we’ll be in touch very shortly.

Talking shop

Stay competitive, save time and resources, increase revenue, and uphold customer confidence. All thanks to real-time and error-free pricing and promotion updates.


Calculate the return on your ESL investment

Pricing automation using ESLs allows real-time price management, eliminates pricing errors and enhances the overall in-store experience for both staff and customers.

As such, they offer a truly competitive return on investment.

Use our online calculator to find out how quickly ESLs could deliver you this significant ROI.


Rethinking retail

For every customer. Across every touchpoint.

Alongside ESLs, we offer a whole host of industry-specific retail technologies and services. All have been developed to make boosting in-store operational efficiency and creating an unforgettable customer service as easy as possible.

  • In-store analytics
  • Intelligent security
  • Dynamic displays and advertising
  • Mobile computing

And more…


Ensuring the price is right

Real-time and error-free pricing and promotion updates, thanks to intelligent, power-saving and beautifully designed electronic price tags.

Sale stand

The future of stores

The challenges faced, and the solutions available From changing shopper habits and rising real-estate costs, to falling footfall at brick-and-mortar stores, retailers are increasingly looking to technology to solve the crucial challenges they’ll face in the 2020s. But what are they, and how can they help? WBR Insights and Panasonic surveyed top industry players across Europe to discuss further.