Electronic Shelf Labels (ESLs)
Creating the retail store for the digital age
The future success of brick-and-mortar retail lies in the ability to make physical shopping trips as easy and as enjoyable as possible. And this will be achieved through a combination of creative solutions and smart technologies.
Solutions that seamlessly blend the on and offline customer experience.
In concrete terms, this means providing more flexible options, such as click-and-collect, additional touchpoints, and tools that provide rich information.
It means creating the in-store retail experience customers expect in this digital age.
Electronic Shelf Labels (ESLs) will play a key role in achieving just that.
Panasonic’s ESLs enable retailers to improve processes, allowing them to focus on what matters most – the customer.

How can ESLs help your business today?
Stay competitive, save time and resources, increase revenue, and uphold customer confidence. All thanks to real-time and error-free pricing and promotion updates.
What are ESLs?
In short, they help to create a centralised, dynamic and efficient price management system. ESLs can be integrated with your store management software, allowing price labels to be updated across the store digitally, within minutes.
ESLs = future-ready retail
These days, customers demand an exceptional in-store experience. And that requires the right pricing, the correct product information, clear in-store communications, and knowledgeable staff. All of which can be achieved thanks to our Electronic Shelf Label solution.

Improve the shopping experience
Sleek, smart and accurate; ESLs provide customers with a unified experience across the store.

Increase revenue with smarter pricing
Adjust pricing in real-time to maximise promotions and respond to events, such as the weather.

Automate price management
Update prices throughout the entire store…in minutes. Enjoy an 80% time saving on store price changes and a 100% reduction in pricing errors.

Enhance health and safety
Reduce the amount of time staff have to spend on the shop floor. Increase the space available to customers while they shop.

Happier staff, happier shoppers
Staff and customers are confident that prices on the shelf and at the check-out are the same. Building trust and improving store reputation.

Reduce waste
Reduce your impact on the environment. No more paper or ink needed for price labels.
Case Studies

Costcutter
Streamlining shelf labelling
Panasonic’s Electronic Shelf Labelling (ESL) solution has enabled Costcutter, Culverstone Green to automatically update product prices – error free – improve customer confidence and increase sales. They’ve made a staggering 80% time saving on label updates.

Family Mart
Next generation convenience
Panasonic has worked alongside FamilyMart to open a convenience store in Japan that utilises IoT and AI technologies, paired with smart processes, to improve the customer experience and sales operations.
Talking shop
Stay competitive, save time and resources, increase revenue, and uphold customer confidence. All thanks to real-time and error-free pricing and promotion updates.
Calculate the return on your ESL investment
Pricing automation using ESLs allows real-time price management, eliminates pricing errors and enhances the overall in-store experience for both staff and customers.
As such, they offer a truly competitive return on investment.
Use our online calculator to find out how quickly ESLs could deliver you this significant ROI.
Rethinking retail
For every customer. Across every touchpoint.
Alongside ESLs, we offer a whole host of industry-specific retail technologies and services. All have been developed to make boosting in-store operational efficiency and creating an unforgettable customer service as easy as possible.
- In-store analytics
- Intelligent security
- Dynamic displays and advertising
- Mobile computing
And more…
The future of stores
The challenges faced, and the solutions available From changing shopper habits and rising real-estate costs, to falling footfall at brick-and-mortar stores, retailers are increasingly looking to technology to solve the crucial challenges they’ll face in the 2020s. But what are they, and how can they help? WBR Insights and Panasonic surveyed top industry players across Europe to discuss further.