RETAIL: Link Ray

Panasonic LinkRay the new way to engage your customers

Panasonic has developed the most advanced content delivery service for retailers to date, using visible light communication. LinkRay uses LED light to link mobile devices to content in spotlights, flat panel displays and projectors.

Customers can access the exact information they want, exactly when they want it, just by pointing their mobile device towards the information source. Using this technology provides many opportunities to provide an extra dimension to your customer experience: people can explore your store in exciting new ways and you can create displays that are even more memorable and impactful.

Transmit digital content to mobile through light

LinkRay™ uses LED light to transmit digital content to mobile devices, turning digital signage displays, signboards and light sources in to 1-2-1 marketing tools for smartphones.

Users can receive data sent from LinkRay™ transmitters by using their smartphone’s camera. Information can be downloaded and displayed in the user’s native language, augmenting visitor experiences in spaces such as museums and galleries, as well as in retail environments.

Watch how Linkray™ technology turns signage displays into 1-2-1 marketing tools.

Benefits of LinkRay™

LinkRay™ provides and unprecedented user experience by harnessing mobile technologies

Market effectively through LinkRay™ analytics

With LinkRay™ analytics you can see who interacted with which products, as well as any purchase or promotional outcome. When combined with Panasonic’s fisheye camera you can even pin-point exact footage of customer/product interactions for a more personal and in-depth analysis.

LinkRay™ System Configuration

Applications for LinkRay™

Panasonic provides a dedicated LinkRay™ Solution app for iOS/Android™. Users can download it to supported smartphones and tablets for free. Panasonic also provides an SDK (Software Development Kit) that enables collaboration with third-party app developers.


Supported Operating Systems

To get the latest information concerning devices tested for compatibility, please visit:

Product Lineup

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