• Professional Camera Solutions

Panasonic joins SVG Europe as Gold Sponsor

As an important outlet for discussion and learning amongst the professional European community of sports content broadcasters, producers and editors, SVG Europe remains one of the most important communities for industry practitioners to gather and learn about the latest technological advancements and improvements.


The partnership comes after a successful IBC for Panasonic, with the company’s stand featuring a variety of 4K innovations, as well as a prototype 360-degree real-time camera and a commitment to remain at the forefront of Media Over IP technology development.


The company also displayed the latest updates to its comprehensive camera range, with the AK-UC3000 4K studio camera, the AK-UB300 4K multi-purpose box camera and AK-HC5000 HD Studio Camera.


Delivering excellent image quality in a compact form factor, all three cameras are highly suitable for sports video. Ten UC3000 cameras were recently used by Mediapro in the production of the first El Clásico match, between Barcelona and Real Madrid, to be broadcast in Ultra-High Definition.


Andre Meterian,  Director Professional Video Systems Business Unit EMEA said, “SVG has become a crucial discussion forum and meeting place for the European sports production community, helping to drive innovation, change management and new developments across this rapidly moving marketplace. SVG is the ideal organisation for Panasonic to stay close to our major clients, so we are very pleased to join as a Gold Sponsor.”


For more information on Panasonic Broadcast & ProAV, please visit: https://business.panasonic.eu/broadcast-and-proav