Rugged can be respectful to the environment

When it reaches its 100th anniversary in 2018, Panasonic aims to be the No.1 Green Innovation Company in the electronics industry. So what are Toughbook and Toughpad doing to support this ambitious plan?

When you think about companies that strive to have a positive impact on the planet, electronics manufacturers probably don’t come immediately to mind. In the case of Panasonic, you might question your initial assumptions.

As a global organization, Panasonic is committed to developing sustainable, beneficial products and procedures. So it promises to produce energy-efficient products. It’s committed to reducing CO2 emissions across all manufacturing sites; and it works to encourage the spread of environmental activities throughout the world.

One example of this environmental responsibility is demonstrated by the fact that 78% of Panasonic factories already recycle 98% of waste.

Designed with the planet in mind

But what about Toughbook and Toughpad? Again, you might be forgiven for thinking that fully rugged, heavy-duty devices can only be harmful to the planet. In fact, the opposite is true.

All Toughbook products are certified by an environmental impact scoring system known as the Electronic Product Environmental Assessment Tool (EPEAT). This helps purchasers compare and evaluate desktop PCs, laptops and monitors based on the environmental attributes, grading factors such as the elimination of environmentally sensitive materials and energy conservation.

Reassuring for customers, all Toughbook devices are either gold- or silver-rated by EPEAT, ensuring the highest levels of environmental performance.

Another benchmark is the Energy Star program, an international standard for energy efficient consumer products. According to the Greenpeace Guide to Greener Electronics, published in November 2012, Panasonic notebook computers are approximately 25% better than the program requirements.

Significant benefits from specialized devices

Looking more closely at the devices themselves, concern for the environment is clear in a number of ways. Product features, such as low power consumption, exchangeable batteries and exceptionally long lifecycles (with the inherent reduction in waste disposal) mean Toughbook and Toughpad offer significant environmental advantages over less specialized devices.

Equally, initiatives such as the Toughbook Buyback programme and the ability of these devices to reduce the need for travel by car, bus or train, offer significant benefits to both the user and the planet.

So if you’re looking for mobile technology that is as gentle on the environment as it is tough in every workplace, Panasonic has the answer. And in a business world where environmental regulation and responsibility are priorities for both government bodies and potential customers, the benefits aren’t just to the world in which we live – they can have a positive impact on your bottom line too.