• Mobile Solutions Business Division – Europe

Panasonic’s new rugged 2-in-1 detachables reflect European market demand for hybrid mobile devices

Hybrid mobile devices to reach a European tipping point in 2017, reports IDC Europe

Bracknell, UK. 22nd MARCH 2017                                                    


Panasonic’s latest rugged 2-in-1 detachables reflect European business demand for hybrid mobile devices with display sizes of 12-13.3 inches, according to the latest findings from analyst group IDC Europe. The recently introduced fully rugged Panasonic Toughbook CF-33 with a 12 inch display and the semi rugged Panasonic Toughpad FZ-Q2 with a 12.5 inch display are both 2-in-1 detachables offering the best of both worlds with tablet and notebook functionality in a single business device.

In an IDC whitepaper, published today by Panasonic at the German technology show CeBIT, the analyst group predicts that IT buyers will be equipping their mobile workforces with more detachable mobile devices in 2017. With an increased awareness of the need for data entry and content creation to improve productivity, the predicted screen size sweet spot for these devices will be displays of 12-13.3 inches. Above and beyond the type of tablet device chosen, ruggedisation is the most important additional device feature mentioned by business buyers.

In the whitepaper, entitled Why Tablets Can Successfully Transform your Business, IDC Europe draws on its own research of 1,203 IT decision makers and line-of-business managers to predict 2017 to be a tipping point, with hybrid form factors anticipated to account for more than half of the tablets that enterprises in the UK, France, and Germany intend to purchase.

Its findings show tablets are a 2017 IT spending priority for 60% of companies and the majority of respondents plan to deploy tablets in the short to mid-term. Among those that already have tablets, more than 80% plan to expand their existing deployment, while over 50% of those who have not yet purchased tablets are evaluating or have plans to deploy.


Demand & display sweet spot

Deployment plans showed strong demand for detachables in 2017 with their percentage predicted to rise 3% to 28% of total tablets purchased whilst tablet slates albeit growing in volume terms will see their share fall 8% to 48%. Displays between 12 and 13.3in. are preferred when detachables replace existing portables, with almost half choosing this screen size range, followed by 1 in 4 selecting detachables with a screen larger than 13.3in.


Panasonic reflects market demand

Speaking about the the introduction of its two latest 2-in-1 detachable devices, Jan Kaempfer, General Manager of Marketing for Panasonic Computer Product Solutions, said: “Combining the desired larger screen size with the versatility of a detachable keyboard and a tablet that can be used in multiple modes enables the devices to meet a variety of business needs. With the wide range of business ports, customisation options and long battery life, the latest Panasonic devices are suitable for mobile workers in a wide range of sectors including emergency services, government, defense, manufacturing, utilities and telecommunications”.


A maturing approach

“As new generations of convertible and detachable devices have top-of-the-range business specs and similar processing capabilities to traditional notebooks, these hybrid form factors can combine the advantages of clamshell notebooks with the benefits of mobile devices in a single platform and can be used to replace traditional notebooks as the primary and only computing device rather than in addition to them — thereby helping to reduce IT costs and complexities,” said Marta Fiorentini, Consulting Manager at IDC Europe.


Main deployment drivers

The main driver for the deployment of all tablet formats is productivity (70%), followed by employee mobility and flexibility and collaboration.

The most important tablet feature is long battery life, followed by touch screen responsiveness , and in third place outdoor readable screen  and cellular connectivity on par.

Ruggedisation is the most important add-on features, followed bya scanner for QR and Barcodes , a high resolution front and back camera and in fourth position a credit/smart card reader.


Vehicle mounts

Within organisations that have deployed tablets, IDC found that vehicle-mounted solutions account for around 20% of tablets. Among the main drivers behind the decision to adopt a vehicle-mounted solution are the need for a secure place to store the tablet when the worker is not in the vehicle (57%) and the limited access to work-related applications from the vehicle (56%), followed by limited or unstable in-vehicle connectivity (54%). Companies also look for efficiency together with safety and certifications in a vehicle-mounted solution, followed by power management and longevity.

The whitepaper is available from the Panasonic stand in the Japan Pavilion, at Hall 4 of the CeBIT show running from March 20-24, 2017 in Hanover, Germany. It can also be downloaded at: https://business.panasonic.co.uk/computer-product/whitepapers


Press Contact:

Michael Bartley
The Amber Group
+44 (0)118 949 7750


About Panasonic System Communications Company Europe (PSCEU)

PSCEU is the European branch of Panasonic Systems Communications Company, the global B2B division of Panasonic. PSCEU’s goal is to improve the working lives of business professionals and help their organisations’ efficiency and performance. We help organisations capture, compute and communicate all sorts of information: image, voice, and textual data. Products include PBX telephone switches, document printers, professional cameras, projectors, large visual displays, rugged mobile PCs and fire alarms solutions.  With around 400 staff, engineering design expertise, global project management capability and a large European partner network, PSCEU offers unrivalled capability in its markets.

PSCEU is made up of four product categories:

Communication Solutions, including professional scanners, multifunctional printers, telephony systems and SIP terminal devices.
Visual System Solutions, including projectors and professional displays. Panasonic offers the widest range of Visual products, and leads the European projector market with 28% revenue share. (Futuresource B2B market tracking, Q1/2014)
Professional Camera Solutions, including Broadcast & ProAV products, security, fire alarm systems and industrial medical vision (IMV) technology. Panasonic is one of the top two professional camera vendors in Europe.
Computer Product Solutions helps mobile workers improve productivity with its range of Toughbook rugged notebooks, Toughpad business tablets and electronic point of sales (EPOS) systems. As European market leaders, Panasonic Toughbook had a 66% revenue share of sales of rugged and durable notebooks and Panasonic Toughpad held a 59% revenue share of sales of rugged business tablets in 2015 (VDC Research, March 2016).




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