Retailers facing the challenges of changing shopper habits and falling footfall at brick-and-mortar-stores are looking to innovative technology solutions to drive their businesses in the 2020’s, recent research for Panasonic Business indicates. The key areas where technology could help include improving the customer in-store experience, personalised digitalised marketing, stock supply and security.
WBR Insights and Panasonic surveyed 100 Heads of Retail and equivalent roles from companies across Europe for the latest in a series of retail whitepapers.
Read the report to find out more.