But choosing the wrong device can be costly, reveals latest analyst research.


Mobile workforces using tablets see an average increase in productivity of 40% and average customer satisfaction and loyalty benefits of 30%, according to the latest research from technology analyst group VDC Research. But the findings also came with a health warning for IT Managers as choosing the wrong device would lead to rocketing management time and costs.

Researchers found every tablet failure costs workers an average of 128 minutes in downtime and that every 1% increase in device failure equated to a 5% increase in Total Cost of Ownership for the business. This means businesses using consumer tablets spend an average of 90% of their TCO on support costs, whereas Enterprise/Ruggedised Tablet business users are spending an average of just 62% of the TCO on support.

The research, commissioned by Panasonic and carried out by VDC Research, surveyed 186 enterprise mobile IT decision makers and application developers.

Environments most common to frontline mobile workers were: Use in direct sunlight (43%), Use with gloved hands (28%) and Use in wet conditions such as rain (28%).

The top three enterprise tablet requirements from IT managers when considering tablets were: Battery Life (30%), Reliability (28%) and Security (23%), ahead of Price Competitiveness (21%).

Of the organisations that have either deployed or plan to deploy tablets to their workforce, 31% saw the mobile devices as a notebook replacement and 20% as a handheld replacement.

David Krebs, Vice President of VDC Research, said: “The value of these mobile solutions is in their gift of time – both from a workforce productivity and multiplier perspective and also in their ability to provide workers with the time to drive more engaging customer interactions. But the fact is that there is not a one size fits all tablet solution and decisions should focus on identifying the solution that provides seamless time to value while balancing upfront costs with ongoing cost of ownership and support.”

Jan Kaempfer, General Manager Marketing for Panasonic Computer Product Solutions, added: “Whilst the benefits of deploying the right tablet devices for your mobile workforce are remarkable, the costs of getting it wrong are disturbing. Those that do not consider the full requirements of their workforce risk increased downtime, vastly increased support costs and limited flexibility.”

Key recommendations from the research for businesses considering tablet deployment include:

• Let the application and environment drive tablet selection. Understanding the conditions within which tablets are used is imperative to select the best fitting solution. Issues are far reaching as exposure to sunlight, water, vibration and dust can directly influence the success of the solution.

• Don’t make tablet accessories an after-thought. Many enterprise tablet solutions are supported by third party accessories such as payment sleds, bar code scanners and others. These add-on devices can represent substantial upfront investments and often can be a key source of failure. Not properly anticipating accessory lifecycles and replacement/upgrade can adversely impact the success and ROI of a solution.

• Plan for more training than you expect. Especially when migrating from alternative mobile solutions or more manual processes, the change(s) experienced using a tablet can be significant for employees.

• Prepare for the ‘hidden costs’. Understanding what the support requirements will be for tablets – from helpdesk calls to replacement and upgrades of mobile devices – is critical. Establish and track key support metrics. Poorly designed tablet solutions can result in a post deployment cost – including support and downtime – in excess of 80% of total solution TCO. The cost of supporting and managing a device post deployment is just as, if not more important than the upfront device investment.

• Focus on sustainable tablet application development. Lifecycle management for not only the mobile device, but also the application and any associated peripherals needs to part of a broader mobile strategy. For more sophisticated enterprise mobility applications, the need for stability and reliability is critical.

• Tablet battery management is a key requirement. According to VDC’s research, approximately 60% of enterprises supporting tablets indicated their batteries were not lasting the entire shift “Frequently” or “Occasionally”. Better management of batteries, including the ability to replace them in the field and services available to enterprise to better manage and monitor battery performance are all valuable features.

To download an Executive Summary and White Paper based on the research findings, visit:

 Press contact:
Lesley Booth
The Amber Group
0118 900 1136

About Panasonic System Communications Company Europe (PSCEU)

PSCEU is the European branch of Panasonic Systems Communications Company, the global B2B division of Panasonic. PSCEU’s goal is to improve the working lives of business professionals and help their organisations’ efficiency and performance. We help organisations capture, compute and communicate all sorts of information: image, voice, and textual data. Products include PBX telephone switches, document printers, professional cameras, projectors, large visual displays, rugged mobile PCs and fire alarms solutions.  With around 400 staff, engineering design expertise, global project management capability and a large European partner network, PSCEU offers unrivalled capability in its markets.

PSCEU is made up of four product categories:

• Communication Solutions, including professional scanners, multifunctional printers, telephony systems and SIP terminal devices.
• Visual System Solutions, including projectors and professional displays. Panasonic offers the widest range of Visual products, and leads the European projector market with 28 % revenue share. (Futuresource B2B market tracking, Q1/2014)
• Professional Camera Solutions, including Broadcast & ProAV products, security, fire alarm systems and industrial medical vision (IMV) technology. Panasonic is one of the top two professional camera vendors in Europe.
• Computer Product Solutions helps mobile workers improve productivity with its range of Toughbook rugged notebooks, Toughpad business tablets and electronic point of sales (EPOS) systems. As European market leaders, Panasonic Toughbook had a 66.4% revenue share of sales of rugged and durable notebooks and Panasonic Toughpad held a 50.4% revenue share of sales of rugged business tablets in 2013 (VDC Research, March 2014).