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We have chosen Panasonic as our technology partner for several reasons

Jeroen Jespers

Client – Chocolate Nation
Location – Antwerpen

How to create an immersive experience for visitors and have them embrace the Chocolate feeling


Using a single vendor approach, taking the expertise from Panasonic with high quality and long lasting applications

The Belgian Chocolate Nation has the resolute ambition to become the largest chocolate museum in the world and the first figures already exceed expectations. In just 9 months after opening, Chocolate Nation already welcomed its 100,000th visitor. Located right across from Antwerp Central Station and Antwerp Zoo, the museum opened its doors in mid-January 2019 and in the meantime, it is neatly listed in the top 3 of Tripadvisor when surfing to Antwerp's top activities and the brand-independent chocolate museum won the prestigious Gault&Millau© Culinary Innovators Marketing Award. Unmistakable performance. It is no ordinary museum, but an experienced museum for chocolate lovers who are taken into the world of the cocoa bean, chocolate traditions, products and innovations in an interactive way. We are definitely not an everyday museum, the visitor learns everything about Belgian chocolate with all his senses! The interactive set-up and delicious chocolate, which can also be tasted at different times, turns out to be a winning combination for both young and old'.

Chocolate trip
At Chocolate Nation you step into an experience. In 14 themed areas, visitors are taken on a chocolate journey. Everyone is given an audio guide, which tells the story of their choice in Dutch, French, English, German or Spanish. With, of course, a taste of heaven in the last room of the museum, where visitors can taste up to 10 different kinds of chocolate.

Panasonic as the technology partner 
Chocolate Nation makes grateful use of the current technological possibilities. In the museum, shop, restaurant Octave and rooms for meetings and events some twenty Pro-Displays, eight laser projectors, security cameras, fire detection equipment and a complete telephony platform are integrated, all Panasonic equipment. After an extensive consultation of the market, we chose Panasonic as our technology partner for Chocolate Nation," explains Jespers. Panasonic has all these product categories and expertise in-house, which means that the lines of communication with the supplier are very short and their solution-oriented thinking is an absolute plus. This results in the best possible end product where everything communicates and everything revolves around a maximum experience for the visitor. But no experience without reliable technology and that is what Panasonic stands for. Flexible installation outside opening hours and low maintenance of equipment and systems that form one whole. Panasonic's wide range means that everything from one brand fits together perfectly in this project. In addition, we have been working on preparatory work for more than three years and have worked with the same contact persons all this time. That works very pleasantly and efficiently. And in anticipation of our ambitions; should we decide to expand to other countries, with Panasonic we have a technological world player that delivers a fast and reliable service, anywhere in the world!

The best customer experience

Thanks to the integral communication solution that has been installed, we can speak to all our visitors and provide direct service. Our employees are equipped with a wireless DECT telephone that covers the entire museum with communication via several support transmitters. Of course, our back office is also equipped with the necessary telephony applications so that we can be directly reached in case of questions. 
The integration of the wireless system really gives a big advantage in the direct service. No walking back and forth or looking for employees. They can be reached anywhere.

The installed system is prepared in such a way that we can easily add any new employees. The purchase of the additional 'wireless' telephone is sufficient and after registration and number assignment he/she immediately joins the service.