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Benefits & Rewards of Becoming an Official Panasonic B2B Partner

The freedom to find new customers and grow your business

Become an official Panasonic B2B Partner

As a dealer, system integrator, distributor or consultant involved in PBX, SIP phones or scanners, you can enjoy all the benefits of being an official Panasonic Communication Solutions Partner and use the Partner Portal. Based on your partnership level, you can enjoy services such as exclusive support, training, technical and marketing information, assistance with lead generation as well as access to exclusive events and promotions. So there’s nothing holding you back as you look for new customers and ways to increase your business. 

As one of our partners you can enjoy:

  • major sales opportunities, including pre-qualified leads
  • expert support
  • exclusive promotions
  • specialist training
  • access to the comprehensive partner portal

Access all areas in our product information library

Containing marketing and technical files for every Panasonic product – including pictures, specifications, Panasonic user manuals, Panasonic installation guides, firmware and training info – our portal library lets you search for the information you need to answer customers’ questions easily while improving service levels. You can also keep up to date with the latest promotions and exclusive incentives designed to help you attract new customers. All this is available on a single platform, which only Panasonic channel partners have exclusive rights to access and where they can download Panasonic firmware and software.

We’ll send new customers your way

We receive a large number of end-user leads requesting solutions or specific products; we can pass these leads onto you. On top of that, around 2,000 potential customers arrive at our reseller pages every day, all searching for an authorised Panasonic dealer. So having your name on our “Where to buy” pages opens up extra opportunities for you to increase sales.

Keep your knowledge and skills up to date

As one of our partners you’ll also benefit from exclusive training programmes.

Delivered online at first and then face-to-face, our training has two significant benefits. Firstly, it allows you to offer customers more in-depth advice when selecting technology. Secondly, progress through the training corresponds to your ascending level of partnership. Being a member of the Partner Programme gives you immediate freedom to access the Panasonic Academy and our catalogue of free-of-charge online training courses. 


Register today

There are several levels of Panasonic Partnership available to PBX and SIP phone and scanner dealers, system integrators, distributors and consultants: your accreditation and the benefits you enjoy will be based on your type of business, your training skills and your level of engagement with us.

In order to register and enjoy Panasonic B2B loyalty programme,