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Leading UK rental company VMI has taken delivery of two VariCam LT camcorders, the newly launched 4K cinematography camera from Panasonic.

VMI is a drama and documentary camera rental company based in London, supplying cameras and lenses to ITV, Tiger Aspect, Hat Trick, Bentley, BBC and Big Talk. 


Panasonic Business has today announced the launch of ‘Think again’, a new integrated advertising campaign that asks people to reassess what the Japanese manufacturer means to them.

The playful campaign asks the question, “You thought Panasonic just made great TVs?” before inviting people to ‘Think again’ with a series of facts, world records and case studies that highlight the company’s B2B pedigree.  


Panasonic used NAB 2016 to significantly expand its studio camera line-up, with the announcement of immediate availability for the AK-UC3000 4K system, and the AK-HC5000, which outputs 1080p at 240fps.

The single MOS sensor AK-UC3000 outputs a UHD signal at up to 50p, while also delivering superior picture quality in HD. The camera’s B4 mount accommodates a full range of 2/3-inch lenses, to maximise return on investment in existing lenses.


Panasonic has announced an expansion to its professional 4K camera line up with the launch of two cost effective, high-power zoom, integrated lens camcorders.

Successors to the company’s AVCCAM series of professional AVCHD camcorders, the UX premium model (AG-UX180), is equipped with a 1-type MOS sensor, optical 20x zoom and UHD 60p recording capability, while the UX standard model (AG-UX90), features a 1-type MOS sensor, optical 15x zoom and UHD 30p recording.