Panasonic cements position as Europe’s leading rugged mobile computing manufacturer

 

Expands market-leading share of rugged notebook market

Year-on-year growth of 176% in rugged handheld market
 

Panasonic has cemented its position as Europe’s leading rugged mobile computing manufacturer in the latest market analysis from VDC Research. With its Panasonic Toughbook range, the company extended its market-leading share of the European rugged notebook market with a 67% revenue share of sales in 2016. The Panasonic Toughpad tablet range continued to lead the rugged tablet market with a 56% revenue share of sales and the company’s expansion into the rugged handheld market accelerated with year-on-year growth of 176%.       

 

 

 

 

New to market and refreshing

In the past 12 months, Panasonic has refreshed its market-leading, semi rugged Toughbook CF-54 notebook to boost performance whilst reducing power consumption. It has also introduced two new 2-in-1 detachable devices designed to provide mobile workers with the best of both worlds – a tablet and a notebook in a single device.

Panasonic’s latest rugged 2-in-1 detachables reflect European business demand for hybrid mobile devices with display sizes of 12-13.3 inches, according to the latest findings from analyst group IDC Europe.

      

 

 

Focus on handheld growth

Panasonic’s focus on the European rugged handheld market is also paying dividends. With almost a third of its product range now dedicated to this market, Panasonic has seen year-on-year growth of 176% in this sector as devices such as the Panasonic Toughpad FZ-F1 & FZ-N1 handheld tablets with their unique angled rear barcode reader to protect against repetitive strain and enhance user productivity begin to establish a reputation in industries such as transportation and logistics, retail and manufacturing.

“With over 67% market share in the rugged notebook and over 56% market share in the rugged tablet market in EMEA in 2016, Panasonic continues to set the standard against which its competitors are measured,” said David Krebs, EVP Enterprise Mobility and AIDC of VDC Research. “Moreover, with the introduction of the world’s first two in one fully rugged notebook Panasonic and an expanded portfolio of rugged handheld devices Panasonic is delivering some of the most innovative products in the rugged mobile computing market.”

      

 

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